Appalachian Grown is a regionally specific apparel brand celebrating the culture of the Appalachian Mountains.

For this engaging project, I was assigned to develop an apparel brand identity and all its essential elements from start to finish. This encompassed creating a branding system complete with typography and color palette, designing the apparel, and producing physical assets such as hang tags, engraved leather patches, screen-printed T-shirts, and packaging. Additionally, it involved capturing lifestyle and product photography, along with establishing a web identity.